Columbus, GA — The Columbus State University Cougars are ushering in a new chapter of leadership, officially naming Justin Hay as the institution’s next Director of Athletics.
Hay joins CSU from Lenoir-Rhyne University in Hickory, North Carolina, where he most recently served as Deputy Athletic Director for External Relations. He will begin his tenure with the Cougars on May 19.
“All In” for Cougar Country
“I want to thank Dr. Rayfield and the search committee for their confidence in me to lead Columbus State Athletics,” said Hay. “Columbus State is a remarkable institution with a proud athletic tradition, and I’m honored to be a part of its continued growth and success. My family and I are thrilled to join the Columbus community—we’re ready to make this our home and contribute both on and off campus in meaningful ways.”
CSU President Dr. Stuart Rayfield called Hay’s hiring a bold move aimed at elevating Cougar Athletics.
“I was impressed by Justin’s work ethic, enthusiasm and track record of success at Lenoir-Rhyne, which has the reputation as a top-notch Division II athletic program,” she said. “I am excited for him to take Cougar Athletics to the next level.”
Track Record of Results
Since joining Lenoir-Rhyne in 2019, Hay has consistently climbed the leadership ladder, holding key roles in corporate relations, fundraising, game day operations and external affairs. His tenure was marked by transformative impact:
- Fundraising Milestones: Generated record-setting external revenue—$2.2 million in 2022-23, followed by $2.7 million in 2023-24.
- Event Innovation: Spearheaded successful events that brought in over $225,000 by their second year, recognized nationally by NACMA for excellence in marketing, engagement and fundraising.
- Facility Upgrades: Oversaw more than $28 million in athletic facility improvements, including an $18 million football stadium renovation delivered in under 12 months.
- Sponsorship Growth: Boosted corporate sponsorships by 40%, aided by new tech integrations like video boards for in-game partner exposure.
Roots in Coaching, Passion for Community
Before his success at Lenoir-Rhyne, Hay spent five years coaching baseball and serving in operations leadership at Southwest Mississippi Community College, where he dramatically expanded fundraising, modernized facilities, and strengthened community ties through initiatives like the Bear Cubs Club.
A native of Alabama, Hay is a graduate of Faulkner University and earned his master’s in sports management and event security from the University of Southern Mississippi. He and his wife, Ali, have two daughters, Caldwell and Scottie, who are excited to call Columbus their new home.
